Sales page written for Natalie MacNeil’s AI Dream Team — a brand new digital course built from the ground up, with no testimonials, case studies, or full curriculum to draw from at launch.
Client:
Natalie MacNeil
Date:
2024
Copywriting Goals
This sales page was written for a brand new digital course offering that was still in the process of being created. So—truly a page starting from scratch! No testimonials, no case studies, not even a detailed course curriculum.
The educator, Natalie MacNeil, knew what the basic teachings would be, and what kind of results the customer should expect (based on her personal experience)—but the bulk of the specifics were left to the copywriter. That’s me.
Although Natalie’s audience is open-minded and futuristic, the challenge at this point in time was to persuade business owners and digital content creators of the necessity for AI assistance—and why Natalie is the best guide for their journey.
Katharine Everett 