Lines that earned the click
Subject lines, headlines and calls to action, as shipped.
Subject lines
Sorted by click-through rate
36.5% CTR
thought you might be interested in this
Preview: I’m trying to be chill about this…
15.5% CTR
Split test
A
this doesn’t happen by accident, %FIRSTNAME%
B
hanging over the 6th floor balcony was part of the plan
9.5% CTR
Split test
A
the ONE thing keeping you from “insider industry secrets”
B
It’s time to take your seat at the table (I saved one for you)
Headlines and hooks
Sales pages, opt-ins and social
30.6% conversion
Build a Portfolio That Creates Demand For Your Work and Finally Sets You Apart From the Crowd
31.1% conversion
I’m showing you the fastest, most effective way to raise your pricing—so you can start booking 4- and 5-figure contracts. (Even if you don’t consider yourself a “luxury” photographer.)
Headline, AI Dream Team $497 course page
GIVE ME 7 DAYS AND I’LL HELP YOU GET 10 HOURS BACK EACH WEEK
Founder LinkedIn hook
I make people visible for a living. I hid for 8 years anyway.
Calls to action
Buttons and links
5.7% CTR
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