Lead Magnet Landing Page + Automation

Marie Forleo Int.

Copywriting Goals

  • Project 1: Rewrite the landing page for our opt-in freebie, with a goal of nailing Marie’s voice and increasing the conversion rate.
  • Project 2: Write a new variation of the automated email that gets sent to anyone who opts into the freebie.
  • Project 3: Write a short promo email to send out to our subscribers letting them know this episode of MarieTV is available to watch (and why they should!).