Paid Webinar Sales Page

Virtual Live Workshop

Copywriting Goals

This webinar event is a mid-level offer with the objective of building a sales funnel into a higher ticket offer. The two-part, live workshop was intended to attract new and returning leads with the broad interest of raising your pricing in your photography business.

As the audience is highly visual, it was important to create a page that was also visually appealing and showcased the work and authority of the client, KT Merry. So the creation of the copy not only included the necessary persuasive and conversion tactics, but also steered the client in a visual direction, placing emphasis on formatting, fonts, suggested imagery, and the overall flow of the page.

This page resulted in a 31.14% conversion rate, which is above industry standard.