E-Commerce Welcome Sequence

Online Travel Company

Copywriting Goals

This welcome sequence had a 3-fold objective:

• Deliver the free lead magnet
• Introduce the new subscriber to the brand story through a compelling narrative
• Invite the subscriber to explore the products & travel guides

We wanted to highlight the dynamic story elements of how All The Best Days came to be, so we created a 3-part story and email series, engaging the reader in the spirit of the brand and the adventure of travel.

This average open rate for this sequence is currently 70%, and the average click rate is 17.41%.